Maybe Gia Lyons Twitter yacking is helping IBM with this:

Over half of the companies in North America and Europe see Web 2.0 as a priority for next year, a report says. The news comes as San Francisco plays host to the Web 2.0 conference on next generation of the web.

...

The report found that consumer giants such as General Motors, McDonald's, Northwestern Mutual Life Insurance and Wells Fargo Bank will drive much of this growth and have already embraced tools like blogs, RSS feeds, podcasting and social networking.

...

With around 7,000 people expected to attend, some bloggers have already nicknamed the conference a "five-day retreat to the Disneyland for grown-up web nerds".

More >

[via Matt]

Comment posted by Chris Blatnick04/22/2008 10:46:47 AM
Homepage: http://interfacematters.com

It's pretty typical in the IT biz...everybody's doing it, so we should too. We'll have to see what really happens when the shinny new gloss wears off.

---