John Roling writes about the launch of the Lotus Knows campaign on Intranet Journal:

In the next few months, you'll be seeing a lot more from the IBM Lotus Marketing department. Yes, I did say Lotus and marketing in the same sentence.

One of the complaints that the Lotus community has had for a long time has been the lack of any real marketing voice, or campaign touting Lotus products and capabilities. For years, people using Lotus for their collaboration infrastructure have had to endure management and end users asking about Microsoft products due to their relentless marketing efforts. Well, Lotus is finally about to fight back with its Lotus Knows campaign.

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